PAY PER CLICK

 

Pay Per Click marketing is a very affective way of getting your practice listed quickly on search engines and with an extremely high relevancy. Relevancy is a common term used in the seo world and to give you an example; if someone were searching for a doctor who was specialized in cervical neck traction, they might use "cervical neck traction" as the keyword phrase instead of just "back pain". If you are a doctor who specializes in cervical neck traction, then this keyword would help you greatly.

The way our pay per clicks work is we blanket all the keywords that you want your site to appear on. Some of these keywords might receive very little traffic and others might receive high amounts of traffic. A monthly budget is then set up and when someone clicks your site, your account is charged. The amount charged is determined by a bidding process. The cost per click depends on how competitive a specific keyword is and where your site comes up on the list. It can range from a few cents to a few dollars per click. If a user searches for a keyword that you are on but does not click your site, then there is no charge. This is called an impression and is a form of free advertisement for your practice.

Our PAY PER CLICK PROGRAM is typically an add on service to our GOOGLE FIRST PAGE PLACEMENT PROGRAM but can be also used as a stand alone service. This service starts at $100 per month and the start up fee is $300. We have found that a budget of $100 per month keeps most sites blanketed in a local area even for an extensive list of keywords. If you add this service to our GOOGLE FIRST PAGE PLACEMENT PROGRAM, there is no set up fee.

The service includes the following:

  1. An intensive interview to determine what keywords you want to emphasize
  2. Setting up a Pay Per Click account on Google
  3. Daily monitoring of your accounts for effectiveness
  4. Quarterly reports to mark progress